Online videos are 53 times more likely to appear on the front page of search results than regular pages, according to Business Week and a study of the front page rankings of 40 of the most popular keywords in Google (thanks to Monica Wright for this stat).
Google Universal loves videos, and not only from YouTube, but also from DailyMotion, Truveo and MetaCafe. So be sure to optimize your video files and upload them to different video sharing destinations.
First, when optimizing a video for keyterms, make sure relevant keyterms are used in the video titles, descriptions, tags, keyterms and even the video file name (something I like to throw in there).
Video Title : The video tile, like with web pages, is the most important aspect of search engine optimization because it defines the entire media and the page it is housed on. Links to the video page throughout YouTube will include thetitle text and inbound links, if they are built, should also represent the title.
Video Description : Think of the video description as an effective compliment to the title tags in video seo. Make sure that the description actually describes the video and also uses specific terms you want to rank for.
Video Tags : Think of the ability to tag videos when uploading to YouTube or other video sharing sites as a powerful version of the meta keyword tag in traditional SEO. However, like Flickr and Delicious, these tags serve as navigational and categorizing tools which define not only the video, but the groups it is related to.
Tags also help the videos appear under the related videos sections of other works on YouTube, so this even makes them more valuable as YouTube will suggest the video after and during the viewing of other related works.
Uploading Videos : For beginners, I highly recommend TubeMogul for uploading videos.
TubeMogul provides a quick access to quite a number of well known video hosting services, including MySpace, Yahoo!, Howcast, Viddler, Crackle, Revver, Dailymotion, YouTube and others. You’ll have to open an account with each individual site, then enter that login information into TubeMogul for easy access to video uploading.
Do you practice Video SEO? How well does it work for you? Any tips on expanding video SEO practices? Please feel free to share in the comments below.
Monday, September 12, 2011
Video SEO for Google, Youtube and Beyond
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